AA Mechanical

Client overview

AA Mechanical is a full-service automotive repair shop serving local drivers with everything from general maintenance to specialized body work. The shop had a strong reputation in person but needed a modern web presence to match the quality of their work and help new customers find them online.

Project goals

• Establish credibility online with a clean, professional website that reflects real-world reliability.
• Improve local search performance so customers searching for auto repair in PEI can find the shop more easily.
• Focus service messaging around high-value specialties: rust repair, rust prevention, and tires.

Solution & Implementation

Website design and structure

The site is straightforward and practical, prioritizing clarity over flash. Key services are immediately visible, contact information is easy to find, and the design reinforces trust and professionalism— critical for service-based businesses.

SEO research and ongoing monitoring

Keyword and competitor research focused on how people in Prince Edward Island search for automotive services. Content and page structure were aligned around those terms, with a particular emphasis on rust repair, rust prevention, and tires. Performance is being monitored over the coming months to evaluate ranking movement, impressions, and inbound leads.

Business email and infrastructure setup

• Configured business email in Microsoft 365 (O365).
• Created shared mailboxes for shop communications and billing.
• Set up proper permissions so emails can be accessed by the right people without sharing passwords.
• Added and verified all required DNS records to ensure reliable email delivery.

This setup helps the business stay organized as they grow while keeping operations professional and secure.

Challenges and lessons learned

The biggest takeaway was adapting the workflow to the client’s communication style. While the technical work could have wrapped quickly, the client preferred text-based updates instead of email, which initially caused delays. Meeting clients where they are improved turnaround time and collaboration, and reinforced the need for timeline flexibility with busy tradespeople.

Results and next steps

• AA Mechanical now has a professional web presence.
• Core services are clearly positioned for users and search.
• Business email and internal communication systems are properly structured.
• SEO performance is being actively monitored for optimization.

This project shows how thoughtful web design, solid technical setup, and good client communication create real value for a local business.